3 Powerful Reasons to Stage Your Home

In the competitive world of real estate, especially here in Birmingham and Bloomfield Hills, first impressions are everything. As we navigate through the nuances of selling houses and condos, the practice of home staging emerges as a key strategy. Supported by compelling statistics from the Real Estate Staging Association (RESA) and the National Association of Realtors (NAR), the benefits of home staging are undeniable and we highly recommend it for most homesellers.

Let's delve into three key advantages of staging your home for sale, aiming to both shorten the time it takes to sell your home and significantly increase your home's value and maximize your hard earned home equity.

1. Enhanced First Impression Leads to a Quicker Sale

A well-staged home speaks volumes, offering an inviting snapshot of potential life within its walls. In today’s digital age, where 99% of millennials commence their home search online, photographs of a beautifully staged home can captivate interest instantly. The meticulous arrangement and decor of key rooms such as the living room, kitchen, primary bedroom, and dining room paint a picture of your home that's not just lived in, but loved. According to Realtor.com, staged homes sell an astonishing 88% faster than non-staged counterparts. This rapid sales cycle benefits sellers immensely, reducing the time and expenses associated with keeping a property on the market.

2. Maximizing Sale Price

The financial incentives for home staging are compelling. Statistics reveal that most home sellers achieve a return of over 400% on their investment in professional staging. Furthermore, 85% of staged homes sell for 5-23% over the asking price. This considerable increase is not just about making your home look aesthetically pleasing; it’s about strategic marketing. By staging your home, you as a homeseller can effectively highlight your home's strengths and downplay its weaknesses, making it more appealing to a wider array of buyers. This can lead to competitive offers that drive up the sale price, ultimately benefiting the your bottom line.

3. Creating an Emotional Connection

A crucial aspect of home staging is its ability to forge an emotional connection between your home and prospective buyers. According to the NAR, 82% of buyers' agents stated that staging a home made it easier for buyers to visualize the property as their future home. This visualization is key in the buying process, as it transitions your house or condo from being just another listing to a potential home in the buyer's mind. Emotional engagement is often what leads to a buyer making an offer, as they begin to envision their lives unfolding within your house or condo. Staging creates a welcoming atmosphere that encourages this connection, making it a pivotal factor in the selling process.

The Verdict

In light of these benefits, it’s clear that staging your home for sale is not just an optional extra—it’s a strategic necessity. From significantly shortening the time on the market to achieving a higher sale price, the advantages are profound. Furthermore, by appealing directly to buyers' emotions and helping them visualize a future in the property, staging elevates your home from a mere listing to a dream home for the homebuyer.

As we reflect on the statistics from RESA and NAR, the message is clear: investing in professional home staging is not an expense, but a savvy investment in your home's potential. Whether you're looking to sell quickly, maximize your return, or simply stand out in a noisy market, home staging is your key to success as a homeseller.

If you want to learn more about what makes our approach to homeselling unique or for a copy of our 7 Steps to Show Ready, call/text Jeff Higgins at (248) 233-6165 or send an email to him at jeff@higginspartners.com.